Reveal Mobile launches new self-service software platform for out-of-home measurement

This new OOH measurement platform is the latest innovation from Reveal Mobile and Mira joining forces to democratize attribution. Jon Frangakis, Chief Commercial Officer at Reveal Mobile

Reveal Mobile, the geolocation and geofencing software company, today announced the launch of a new self-service platform for out-of-home (OOH) campaign measurement.

The new platform, called Mira Console, is the first of its kind to provide measurement reporting for OOH traditional, digital, location-based, programmatic and mobile ad campaigns.

The launch of the Mira console ushers in a new era for out-of-home advertisers, combining state-of-the-art measurement methodology with the flexibility and convenience of self-service software. Buy-side and sell-side OOH businesses use the platform to get campaign reports that measure the in-store, mobile and online actions consumers take after being exposed to OOH ads.

“This new OOH measurement platform is the latest innovation from Reveal Mobile and Mira joining forces to democratize attribution,” said Jon Frangakis, chief commercial officer of Reveal Mobile. “The Mira Console solidifies Reveal Mobile’s position as the only SaaS provider to measure all types of OOH ad exposure and conversion environments.”

The Mira console was developed in partnership with Lyft, Inc. (LYFT), which became a Reveal Mobile customer in October and served as a design partner.

One of the first customers to adopt the new platform is Adomni, the out-of-home programmatic specialist that offers more than 500,000 purchasable screens to advertisers across the United States.

“Our clients run a large volume of campaigns across multiple verticals, geographies and formats, so we manage a high degree of complexity while delivering results every day,” said Adrien Sossa, VP of Partnerships – Data & Metrics. hearing at Adomni. “The Mira console removes many reporting challenges by streamlining how we prove performance and the true value of our work. Using the console has been a win on the efficiency side, while helping to strengthen trust between our customers.”

Mira Console Key Features:

  • Quickly set up clients to host and organize individual advertisers and campaigns.
  • View all campaigns associated with an advertiser to get a quick overview of what’s completed, what’s in progress, and what’s served.
  • Each campaign can be associated with several measurement reports. Users can choose from several types of reports in the exposure and conversion environments.
  • Easily share results with clients by downloading PDF versions of fully annotated reports.

Reveal Mobile is offering live demos of the new Mira console at the OOH Media Conference and Expo May 16-18 in Marco Island, Florida. Live demos are also available by contacting Reveal Mobile.

About Reveal Mobile

Reveal Mobile provides location intelligence, geofencing marketing and attribution solutions to advertising agencies, retailers, media, restaurants and out-of-home businesses. Creator of VISIT Local, the company’s award-winning platform enables businesses of all sizes to leverage location data to understand, reach and measure the right audiences. Mira, acquired by Reveal Mobile in 2021, is the leading location-based solution used in the out-of-home industry. Reveal Mobile is CCPA and GDPR compliant and adheres to the Network Advertising Initiative’s Code of Conduct. The company is based in Raleigh, North Carolina and New York, NY.

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For a demonstration of the Mira console or VISIT Local, Contact us.

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Veronica J. Snell