Marketing 360® Drives Results for Pool Service Company with Multi-Channel Marketing Strategy

FORT COLLINS, Colo., July 14, 2022 /PRNewswire/ — Digital marketing is essential for any small business today. We live in a digital world and customers expect all businesses to have an online presence. Digital marketing is not a one-size-fits-all solution, and the right multi-channel marketing strategy is what will ultimately drive results. Multi-channel marketing is a strategy for reaching prospects and potential customers using all relevant channels to connect with them.

In this case studyMarketing 360® explains how a pool service company, with the help of their team at Marketing 360, achieved fantastic results with their multi-channel marketing strategy.

Over the past six months, this local Texas the company has seen more 100K prints, 5K clicks and hundreds of conversions. Compared to the previous six-month period, these results generated a 33% increase in impressions, a 440% increase in clicks and engagements, a 497% increase in conversions, a 678% increase in traffic to the new website and a 662% increase in overall website traffic. Most of this success came from organic search and paid advertising, but all of their marketing channels played a part in these staggering results.

So how did they do it? First, they started by making sure their website was fully optimized with relevant keywords and creating lots of high-quality content. This helped them increase their keyword rankings, which, in turn, increased their organic traffic. Then they focused on their social media activity. They have created eye-catching profiles and regularly published engaging content. In addition to social media, they also made sure their listings on local directories, like Houzz, Yelp, and Google, were optimized and getting new reviews on a regular basis. Finally, they complemented these organic strategies with paid advertising across multiple channels, like Google and Facebook.

By not putting all of its marketing budget in one basket, this local business was able to use its budget more efficiently, focusing on multiple channels, and ultimately getting serious results.

With numerous integrated tools and apps, plus the support of a Marketing Success Manager, Marketing 360 makes it easy for small businesses to manage their business and marketing from one place while saving time, effort, and time. money and tons of manual labor. Learn more about Marketing 360 at

About Marketing 360

Marketing 360 is a technology company that provides business management and marketing software and services to SMEs and franchisees. The Marketing 360 platform gives SMBs everything they need to run and grow their business from a single platform, including the ability to create a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital ad campaigns, and more. Marketing 360 was founded in 2009 with a mission to enrich communities by helping small businesses grow, and is headquartered in Fort Collins, Coloradowith offices at Austin, TX. Learn more about Marketing 360 at

Farra Lanzer
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Veronica J. Snell