Confident Solutions/Service Company
Malicious advertising is a type of attack where malicious code is injected into legitimate online advertising networks. Once in place, the code redirects users to malicious websites, causing the browser to either redirect the user to a malicious site or display unwanted advertisements. It can steal identification, financial and contact data, encrypt or delete information, modify/hack into essential computer functions and even spy on computer activities without the owner’s knowledge or permission. From a business perspective, malicious advertising can corrupt critical operating systems and also destroy an entire network of systems. They can also target confidential information in company machines, including bank account details. This is where Confident comes in, with its one-of-a-kind technology that actively and continuously detects bad ads in real time, helping to protect the user experience without wasting time. According to Louis-David, “LD” Mangin, co-founder and CEO, “cyber threats that use advertising as a vector have evolved. Over the past six years, the detection signal mechanism has required constant updates alongside the introduction of more sophisticated vectors.
Needless to say, the first four years of Confiant’s business were devoted to rigorous R&D, where they found ways to integrate into the ad technology infrastructure. This allowed them to properly collect data and create feedback loops that would help Confiant control the vector. The next step, integration, which would provide the data necessary to protect the network, had been quite a difficult feat to accomplish. However, as Louis confirms, “Integration is one of our superpowers. We’ve now built over 130 integrations across ad infrastructure, across major global companies and platforms like Trade Desk and Magnite, among others. The result is a unique set of data on these malvertising attacks.
Confiant’s integration with unique customer data provides crucial visibility that shows how security can be compromised and what actions can be taken to combat it. Last year, a benchmark against Google’s Total Virus, which they monitor regularly, gave the company a uniqueness score of 96%.
Integration is one of our superpowers. We’ve now built over 130 integrations across ad infrastructure, across major global companies and platforms like Trade Desk and Magnite, among others.
Confident is now entering Phase 2 of its operations, focusing on enterprise security by digging deeper into attack data and leveraging business intelligence, integrating takedown actions and bringing that data to bear. attacks on companies whose customers have been affected.
Confiant’s unique capabilities and offerings have received numerous accolades along its journey, earning it an honorable mention in Google’s Security Hall of Fame. The company also has over half a dozen browser CVS for major exports over the past 2-3 years and was the first to detect new malware last year. Committed to its dedicated course and true to the fundamentals of cybersecurity, Confident is honored to be an ally in the field of enterprise cybersecurity.