Colorado Division of Motor Vehicles Launches Campaign to Emphasize Online Services

The campaign, DMV anywhere. Yes, anywhere! highlights the many services that Coloradans can easily access online instead of visiting a branch~

LAKEWOOD (February 8, 2022) – The Colorado Division of Motor Vehicles (DMV) is pleased to announce the launch of its new marketing campaign to highlight all the ways Coloradans can DMV.

The “DMV Anywhere.” Yes, anywhere. The campaign emphasizes all the ways Coloradans can DMV, including online services and conveniently located MV Express kiosks.

“In the environment we live in, it is more important than ever to have the convenience and comfort of renewing licenses or plates, registering or renewing your vehicle registration, changing your address and so much more,” said executive director Mark Ferrandino. “The ‘DMV anywhere. Yes, anywhere. The campaign uses a light-hearted, humorous content approach with memorable imagery to playfully emphasize that no matter how and where you want to DMV, you can.

DMV senior manager Mike Dixon agreed that customer service is at the forefront of the campaign.

“We want to highlight all the ways Coloradans can DMV,” Dixon said. “Whether you prefer to shop online or on the go, the DMV offers plenty of ways to save you time and hassle, and get you back to doing the things you love best.”

In addition to online platforms, Coloradans can renew vehicle registrations, request duplicate registration, replace tabs, and check title status while shopping at one of 52 DMV MV Express kiosks. Kiosks are located throughout the state and the average transaction takes less than two minutes. A searchable list of booth locations is available online at https://comvexpress.com/kiosks/.

The New “DMV Anywhere.” The Yes, Anywhere campaign will run until June 2022 on media platforms such as TV, outdoor and various online digital and social media platforms. Look for contests, surveys, events and other opportunities to get involved and win prizes. Use #DMVanywhere to show how you DMV anywhere. Yes, anywhere.

The new DMV anywhere. Yes, anywhere! The campaign points out that the DMV now offers many online options for Coloradans, proving that you can DMV anywhere. Yes, anywhere! Go online and save time. myDMV.Colorado.gov

Veronica J. Snell