Broadpeak Virtual Channel-as-a-Service App | Advanced Television

Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers, announced a new Virtual Channel-as-a-Service application on its software as a service (SaaS) broadpeak. io. Broadpeak’s fully managed API platform enables cable operators, OTT service providers, content providers and broadcasters to quickly launch virtual channels, including pop-up channels and free TV streaming services supported by advertising (FAST) to personalize the viewer experience and generate new revenue.

“We are excited to introduce this innovative application for our SaaS, bridging the user experience gap between social media and traditional streaming platforms,” ​​said Mathias Guille, VP, Cloud Platform at Broadpeak. . “Virtual channels are a simple and affordable way for video service providers to add personalization, value and revenue to their video streaming services. With our Virtual Channel as a Service, video service providers can help viewers find the content they’re passionate about, driving engagement and satisfaction. »

The virtual channel as a service accelerates the creation of linear contextual channels for live events, targeted audiences, and more. With the app, video service providers can integrate a mix of live, VoD, slate, trailer and event content into their virtual channels. The entire virtual channel lifecycle is handled programmatically through an API, allowing operators to quickly launch services without human intervention. also supports delayed live events and “overtime”, which is essential for streaming live sports content.

With the virtual channel as a service, users can create a global schedule for each virtual channel, audience and viewer to simplify the streaming of regional and thematic content. The app leverages the cloud as well as Broadpeak’s advanced manifest handler, designed to scale across large platforms. By enabling video service providers to create targeted pop-up channels, Broadpeak claims that maximizes engagement and ultimately increases CPM value and ROI. In the future, Broadpeak plans to pre-integrate Virtual Channel as a Service with content recommendation engines to simplify reel creation for video service providers. Using manifest manipulation, channels can be created on the fly without a full streaming solution – omitting the need to download or ingest content, or decode and re-encode media. This process results in a significantly lower carbon footprint, faster deployment and cost savings.

Veronica J. Snell