Atlantic Service Company backs Welsh Butchers bid for global fame
A team of highly skilled young Welsh butchers traveled to California to take part in the World Butchers Challenge this weekend – and they’re supported all the way by Blackwood-based Atlantic Service Company.
Craft Butchery Team Wales have been set up by the Culinary Association of Wales to take on the rest of the world’s best teams in a competition dubbed ‘The Olympics of Meat’ and Atlantic Service have provided much of the equipment the talented team will be using during the competition in Sacramento.
The team consists of seven specialist craft butchers including Craig Holly of Chris Hayman Butchers in Maesycymmer, Captain Peter Rushforth and five others who can all demonstrate their abilities and honors including Welsh Butcher of the Year or Junior Butcher of the Year .
Ben Roberts will also represent Wales in the World Champion Butcher Apprentice competition.
The Craft Butchery Wales team (left to right) Tom Jones, Liam Lewis, Matthew Edwards, Peter Rushforth, Ben Roberts, Dan Raftery and Craig Holly.
At the event, the team will take a predefined range of meat joints and be tasked with producing a colorful and engaging themed presentation with the aim of impressing the judges.
Working with other major sponsors such as Hybu Cig Cymru, Food & Drink Wales and Wales-based Cambrian Training, Atlantic Service gave the team full access to their extensive stores to choose tools, knives and equipment they wish to maximize their chances. in the competition.
Managing Director Martin Hughes says
“We are delighted to be sponsoring Team Wales for their first event and look forward to seeing how they do. Given our Welsh base, it was only natural to offer to supply the knives and blades they will need to compete. Our products are used all over the world so it is a great honor for us to see some of the best butchers in Wales use them in global competition.
“We supply 3,000 butcher shops across the UK and most of the team work in shops that already use our products – including our fellow sponsors MEEvans and Jones Brothers of Wrexham – so when the team visited , they quickly figured out exactly what they wanted – it was like seeing a bunch of kids in a candy store when we let them into our Shops area to pick out what they wanted!”
Craft Butchery Team Wales co-ordinator Chris Jones, who will be the Wales judge at the competition, added:
“It’s a whole new experience for the Butchers as it will be their first team competition and they don’t come any bigger than the World Butchers’ Challenge. They are all understandably proud to represent Wales, as not many people get the chance, and we will do everything we can to fly the Welsh flag in style.
“We are delighted to have Atlantic Service behind the team and they have been very supportive from day one. Their handsaws and knives are reputed to be some of the best in the world, so being able to specify what we wanted was a big boost for the team and will definitely give us an edge”
The World Butchers’ Challenge takes place September 2-3, 2022 in Sacramento, California, and Team Wales will face 13 top-flight opponents from as far away as Canada, Brazil and New Zealand.